| Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers - Teaching Note |
| 作者姓名：Kareem Abdul Waheed; Vimi Jham; |
| | 商品編號：8B17A022 |
| 出版日期：2017/04/17 | 內容長度：15 頁 |
Teaching note for product 9B17A022.
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| Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers |
| 作者姓名：Kareem Abdul Waheed; Vimi Jham; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17A022 |
| 出版日期：2017/04/17 | 內容長度：9 頁 |
Kaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2015, .....more
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